I won’t lie. When I was first approached about the brand development of Iron Monk Brewing Company, I exposed my inner redneck — WILL WORK FOR BEER. Luckily, maturity and business clarity prevailed, and the creation of an awesome brand ensued.
I love getting to design the face of a new startup. I love even more when the business focuses on artisanship and a niche market — I can certainly relate. With such a specialized brand, I had to make sure that every element reflected their devotion to craftsmanship. Of course, my inspiration and direction for the brand was greatly influenced by the product itself. One taste of their Milk Stout and I was sold. Perfection.